{"id":18568,"date":"2023-08-11T00:00:00","date_gmt":"2023-08-11T04:00:00","guid":{"rendered":"https:\/\/www.sisense.com\/success\/avionte\/"},"modified":"2024-09-30T18:52:09","modified_gmt":"2024-09-30T22:52:09","slug":"avionte","status":"publish","type":"case-study","link":"https:\/\/www.sisense.com\/success\/avionte\/","title":{"rendered":"How SaaS Platform Aviont\u00e9 Used Sisense to Transform Staffing Analytics, Win Customers, and Boost Retention"},"content":{"rendered":"

Background: A Timely Acquisition<\/strong><\/p>\n

Founded in 2005, Minneapolis-based Aviont\u00e9 provides best-in-class staffing and recruiting software solutions to nearly 1,000 customers and 25,000 users. In 2018, Aviont\u00e9 acquired the staffing platform COMPAS Technology to access new verticals and integrate new capabilities, with a special focus on embedded analytics. COMPAS used Sisense for this capability. Likewise, Aviont\u00e9 decided to make Sisense integral to its product strategy.<\/p>\n

We spoke with Odell Tuttle, Chief Technology Officer, Phil Martini, Director of Product Management, and Shravan Batlanki, Director of Data Engineering at Aviont\u00e9, to learn how Sisense gives their business a competitive edge in the SaaS market. They share how Sisense can not only help SaaS companies launch analytics products, but empower them to create measurable value, win customers, and boost retention.<\/p>\n

Challenge: Next-Gen Staffing Analytics<\/strong><\/p>\n

In staffing, firms race to fill open jobs while optimizing the margin between what they pay talent and what they charge the employer. Until recently, however, staffing firms couldn\u2019t get a holistic view of their business. No platform offered a unified view of both their back-office data (onboarding, compliance, payroll) and front-office data (marketing, sales, recruiting). Instead, firms relied on disparate, standalone business intelligence (BI) applications. Analytics were often unavailable in situations where they could help with day-to-day decision-making. Using Sisense, Aviont\u00e9 aimed to solve this problem.<\/p>\n

Solution: Aviont\u00e9 INSIGHTS<\/strong><\/p>\n

Aviont\u00e9 chose Sisense Fusion embedded analytics to deliver in-product insights to its large and growing customer base. A white label solution, Sisense Fusion offered the scalability, reliability, and data security Aviont\u00e9 needed to serve customers ranging from single office firms to multinational enterprises.<\/p>\n

\u201cA large benefit with this partnership is the ability for Sisense to handle large volumes of data and to support the integration with various data sources,\u201d says Martini. \u201cWith that scalability, we’ve been able to consolidate all of our data sources from multiple disparate databases into a single analytics platform that gives customers a unified view for reporting, dashboards, and visualizations.\u201d<\/p>\n

The Aviont\u00e9 INSIGHTS product launched in July 2022 and soon became a differentiator, both for Aviont\u00e9 and its customers.<\/p>\n

\"\"<\/p>\n

The Customer Edge: How Aviont\u00e9 INSIGHTS Creates Value in Staffing<\/strong><\/p>\n

Aviont\u00e9 INSIGHTS seeks to improve decision-making and business performance at staffing firms. With Sisense embedded analytics, INSIGHTS is able to convert complex data into intuitive analytics that anyone can use\u2014no data scientist required.<\/p>\n

\u201cIt provides a high level of data visualization capabilities for displaying complex analytical data in an easily understandable manner,\u201d adds Martini. \u201cThat means it can help all stakeholders\u2014recruiters, sales reps, hiring managers, and senior executives\u2014to understand the trends, patterns, and correlations that lead to better decision-making at all levels. We\u2019ve seen clients achieve significant gains in sales and revenue by acting on these insights.\u201d<\/p>\n

In brief, here is what makes Aviont\u00e9 INSIGHTS so valuable to its customers.<\/p>\n

1. A Foundation with Customizability.<\/strong> Sisense provides 30 preconfigured dashboards and over 90 reports that allows Aviont\u00e9 INSIGHTS users to slice and dice the data however they want. Customers can truly make INSIGHTS their own, effortlessly customizing everything from color changes to incorporating unique calculations to data fields. The best part? No coding required. Firms seamlessly adapt Aviont\u00e9 INSIGHTS into their workflow, making adoption smoother and ROI acceleration faster than ever before.<\/p>\n

2. Data with Financial Impact.<\/strong> By leveraging Aviont\u00e9 INSIGHTS, customers gain a comprehensive understanding of the financial headwinds and tailwinds impacting specific job roles, industries, and locations, empowering them to take proactive measures in mitigating risks and seizing opportunities. Aviont\u00e9 INSIGHTS can also calculate the average pay rate for a job title, average time to fill a position, and the ROI of using talent sources like LinkedIn, Indeed, and Monster for a given position, company, or industry.<\/p>\n

3. Automated Reporting:<\/strong> Aviont\u00e9 INSIGHTS users never have to manually prepare and send reports. Instead, users design a report once, and Sisense automatically populates and delivers the report as scheduled. That set-it-and-forget approach means stakeholders can access analytics without overburdening technical teams.<\/p>\n

The Edge for Aviont\u00e9: Using Sisense to Win Market Share<\/strong><\/p>\n

Aviont\u00e9 INSIGHTS provides customers with a seamless, fully integrated experience, offering a holistic view of their business across all operations. Most BI solutions can\u2019t do that. As Batlanki explains, \u201cTypically, BI products are for internal company usage, whereas we leverage Sisense to provide it as a SaaS product to our customers who, in turn, use it for analytics. We still maintain the design and do everything on the backend.\u201d<\/p>\n

Aviont\u00e9\u2019s product team has discovered that Sisense also enhances customer experience, improving product stickiness and retention in several ways.<\/p>\n

\"\"<\/p>\n

1. Improved Customer Experience and Retention.<\/strong> Aviont\u00e9\u2019s product team relies on Sisense reporting tools to track and understand usage by customer, user, and feature.\u00a0 Aviont\u00e9 has the capability to identify and address instances where analytics are either unused or utilized ineffectively, allowing the product team to implement technical solutions or bring attention to the matter through sales, customer success, and the training team.<\/p>\n

\u201cThrough the reporting and usage metrics, we’re able to capture information to better address our customers\u2019 needs,\u201d says Martini. \u201cUltimately, to help the product get higher retention and be stickier, we want customers not only to use the product but to love the product as well.\u201d<\/p>\n

2. Preserving Development Resources.<\/strong> Sisense Fusion Embed alleviates the workload for Aviont\u00e9’s product team by taking care of data infrastructure and processes, allowing them to dedicate their resources to delivering fixes, enhancements, and customizations that directly improve the customer experience.<\/p>\n

3. RFP Dominance.<\/strong> Aviont\u00e9 is currently the only staffing SaaS that provides fully integrated analytics, covering both the front and back office. This sets Aviont\u00e9 apart from competitors when responding to RFPs. And customers can see the improvements in efficiency, ROI, margin, and more by using Aviont\u00e9 INSIGHTS, making it easy for Aviont\u00e9 to demonstrate its value.<\/p>\n

The Future: From Descriptive to Prescriptive<\/strong><\/p>\n

While many staffing firms struggle with fragmented and disconnected analytics, Aviont\u00e9 users have the advantage of making strategic decisions based on a comprehensive view of their entire business, rather than just a limited set of data points.<\/p>\n","protected":false},"excerpt":{"rendered":"

Background: A Timely Acquisition Founded in 2005, Minneapolis-based Aviont\u00e9 provides best-in-class staffing and recruiting software solutions to nearly 1,000 customers and 25,000 users. 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