{"id":18565,"date":"2023-04-25T00:00:00","date_gmt":"2023-04-25T04:00:00","guid":{"rendered":"https:\/\/www.sisense.com\/success\/marcomcentral\/"},"modified":"2024-09-30T18:53:06","modified_gmt":"2024-09-30T22:53:06","slug":"marcomcentral","status":"publish","type":"case-study","link":"https:\/\/www.sisense.com\/success\/marcomcentral\/","title":{"rendered":"How MarcomCentral\u00ae leveraged embedded analytics"},"content":{"rendered":"

Improve efficiencies, drive adoption and increase their customer satisfaction<\/strong><\/em><\/p>\n

One of the oldest marketing\/advertising stories is about the ad executive who knows that half of her ads are working and half are not. She simply doesn\u2019t know which is which. In many respects, that problem is still an issue today.<\/p>\n

MarcomCentral\u00ae, a Ricoh company, is a California-based online provider of marketing asset management technology and one of their deliverables for customers is answering that question, precisely and quickly. They discovered that such a task was a lot easier with the help of Sisense.<\/p>\n

MarcomCentral\u00ae provides an innovative platform that’s useful for modern marketers to empower their corporate users\u2014sales teams, partners, distributors, brokers and franchises\u2014to produce marketing collateral from anywhere in the field.<\/p>\n

They use marketing asset management technology that combines digital asset management, dynamic content customization, brand management, and sales enablement all into one platform. Marcom helps centralize and automate the creation, printing, management and delivery of content for creating custom marketing pieces.<\/p>\n

Their system is flexible with various options, so adding data analytics is where things can get tricky. MarcomCentral\u00ae needed a way to let their customers view and design dashboards while also enabling their customers to work solely with their own data.<\/p>\n

MarcomCentral\u2019s prior partner took 6 months to launch their version of what Sisense delivered. For Sisense\u2019s deployment, \u201cit only took 4-6 weeks. We didn\u2019t think that would have been possible,\u201d Seny Sengupta, MarcomCentral\u00ae VP of Engineering and Support said.<\/p>\n

The partnership between Sisense and MarcomCentral\u00ae lets end users run reports of usage metrics on a vast array of individual marketing assets that are deployed through their platforms, sometimes involving thousands of users.<\/p>\n

\u201cWe need to measure the usage of different marketing tools so that our customers can decide if the investments they made in the campaign are paying off,\u201d said Matt Wallace, MarcomCentral\u2019s General Manager. \u201cAre customers requesting marketing tools that will never be used? That\u2019s why we\u2019re tracking user adoption.\u201d<\/p>\n

Sengupta said that this helps deliver solid and provable ROI to their customers. \u201cThey are saying \u2018Let’s not spend on assets that are not being used.\u2019 The Sisense insights allow our clients to do the most valuable things,\u201d he said.<\/p>\n

The combined system allows the MarcomCentral\u00ae team to offload work from their customers, making the experience more efficient. \u201cOur clients just get the visualizer. They don\u2019t have to edit the data modules. We do that. We get to make those high-level decisions about the product,\u201d Sengupta said.<\/p>\n

MarcomCentral\u00ae found that not only did Sisense make life a lot easier for MarcomCentral\u00ae people, but it made their customers so much happier because the Sisense-powered capabilities helped them to understand and appreciate the price they were paying.<\/p>\n

\u201cOur customers now have an easier time justifying the cost of our product,\u201d said Seny Sengupta, MarcomCentral\u00ae VP of Engineering and Support<\/p>\n

Another Sisense benefit to Marcom is how intuitive the interface is, which in turn means that companies need fewer people to realize the benefits.\u00a0 \u201cOur product now allows a client to scale their marketing team to serve a lot of sales teams,\u201d Sengupta said. \u201cThat gives them a leg up on their competition. They can say \u2018Look at all of these brokers that are accessing our marketing materials.\u2019\u201d<\/p>\n

MarcomCentral\u00ae VP of Product Management and IT, Audra McKay-Webster, said that the intuitiveness and speed of the Sisense code means that the MarcomCentral\u00ae team \u201ccan answer questions that we need to answer relatively quickly. Sisense has the nicest user experience that we have seen.\u201d<\/p>\n

The efficiency of the Sisense design \u201cmeans that we don\u2019t need to have a team of 4-5 people maintaining a data warehouse. That\u2019s a huge benefit to us,\u201d Sengupta said.<\/p>\n

Everything is really easy to do in Sisense, especially the ease of data modeling and the ease of creating dashboards and reports. If you\u2019re familiar with SQL, it is so very easy to work with Sisense.<\/p><\/blockquote>\n

But like every business, the ultimate benefit to MarcomCentral\u00ae is the value it provides to their customers. \u201cThis allows us to deliver a tool for our customers that truly encompasses an end-to-end solution. It is a great and complete solution and the data visualization piece is what really closes that loop,\u201d said McKay-Webster.<\/p>\n

As Sisense continually makes improvements to its offering, MarcomCentral\u00ae \u201ccontinues to see more gains from the software. People are using it and it\u2019s just working. The offering that we needed to have with Sisense is to make sure that our existing clients have the same experience or even better. This really was the right decision,\u201d said GM Matt Wallace.<\/p>\n","protected":false},"excerpt":{"rendered":"

Improve efficiencies, drive adoption and increase their customer satisfaction One of the oldest marketing\/advertising stories is about the ad executive who knows that half of her ads are working and half are not. She simply doesn\u2019t know which is which….<\/p>\n","protected":false},"author":4,"featured_media":18566,"template":"","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":"","_links_to":"","_links_to_target":""},"application":[],"asset-category":[],"department":[],"industry":[],"role":[],"team":[],"topic":[],"class_list":["post-18565","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMarcomCentral\u00ae leveraged embedded analytics | Case Studies<\/title>\n<meta name=\"description\" content=\"How MarcomCentral\u00ae leveraged embedded analytics to improve efficiencies, drive adoption and increase their customer satisfaction\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sisense.com\/success\/marcomcentral\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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